1 definition by DocBN4G
A multi-month long cycle of anticipation, hype, and eventually trolling in regards to any video game that is coming out. Originally started solely on the xbox 360 platform, it has recently moved to PC games. The support varies from extreme devotion to the game to it's eventual badmouthing.
the snick cycle is in full effect for BF3
by DocBN4G October 2, 2011