A famous private university in Southern California, whose academic and athletic reputation is overshadowed by a silly rivalry that they have with another excellent school, UCLA. Most students don't really care, but the playfulness of the rivalry is ruined by a minority of mean-spirited killjoys on either side.
USC idiot: Hey UCLA! We've risen 50 places in the US News and world report rankings! We'll probably beat your sorry asses this year!
UCLA idiot: Well, at least I don't go to a university that really stands for University of Spoiled Children. Hur hur GET IT?