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Definitions by Carina Chatlani

equitable wellness 

To be mindful that we are connected to and are part of a whole. It is a direct and fair exchange of two concepts: the right to intend on complete wellness and the right to receive wellness.

Characterized by fairness, it's one's intention (sadhana) in the right action of a proper and just exchange of another intention to be open to receive correct (right) wellness.
Spa & Hospitality Management should be keenly aware, particularly in cultures where selling is frowned on, of equitable wellness to further encourage the exponential growth of the return on investment.