1 definition by Brandition

Brandition

A marketing term referring to the transition from a brand name to a brand experience.

You've gone from sitting at the bus stop looking at a Corona advertisement to sitting with the sun on your back, the sand between your toes, a warm breeze in your hair and a Corona in your hand ... Are you are the beach? No your in the mall at a bar that's been branditioned.

by Brandition February 4, 2014