A more sustainable, and more environmentally-concious way of
living,
eating, getting around, and standing up to the usual status quo of doing
business.
When purchasing a "green" product, one is helping the earth and perhaps stopping excess Co2 emmissions from being released
also; acting in a way that is ecologically-
sensitive and
better for human health, also doing what is the right
thing to do (if you care about the earth)