a.k.a.: "lose the game". A cultural phenomenon that's sweeping the nation. The objective of The Game is to forget that it exists.
RULE 1: You are playing The Game.
RULE 2: Whenever you think about The Game, you lose.
RULE 3: Loss must be announced.
Ben: Hey, did you see the game last night?
Isaac: Dang it, i just lost the game!
Ben: Aw, me too!