A Hipster is a person who commonly rejects everything "mainstream" and pretends to be a non-conformist.
This would involve not purchasing from name brand chains and supporting "indie" chains.
This would include music by no-name bands as well.
This large group of non-conformists are in a group of conformists trying to be non-conformist?
Louis: Is that Zoe over there?
Kiko: Yeah. What a Hipster.
Louis: Why do you say that?
Kiko: Did you see her profile picture? She's eating grain. In a field. With "Indie" clothes.