A Wickabell (TM) is a process of
analysis that when applied to a fuzzy, unclear concept, allows and assists the
detailed aspects of the concept to become clear and concise. It may be applied to either a
specific product or a service offering.
The result of the Wickabell (TM) analysis process may be a defined set of process concept steps to be performed by a service
organization; a marketing and sales promotion to be implemented on
the Internet or other print medium; or a physical working product sold to and used by
customers.