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Free goods given by companies to consumers, buyers, trade-show participants or other target audiences to promote brand recognition or customer loyalty.
1) "The tsotchkes at this trade show are lame. I have enough pens and sticky note pads to last a lifetime."

2) Flash memory cards have become so cheap many companies are giving them away as tsotchkes at industry trade shows.
tsotchke by Tio Memo August 23, 2006
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tzotchke 

(pronounced chotch-kee)
Some sort of useless, tacky knick-knack.
I went to a arts and crafts fair, but they only had tzotchke for sale.
tzotchke by Reubin December 9, 2008
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