Free goods given by companies to consumers, buyers, trade-show participants or other target audiences to promote brand recognition or customer loyalty.
1) "The tsotchkes at this trade show are lame. I have enough pens and sticky note pads to last a lifetime."
2) Flash memory cards have become so cheap many companies are giving them away as tsotchkes at industry trade shows.
2) Flash memory cards have become so cheap many companies are giving them away as tsotchkes at industry trade shows.
by Tio Memo August 23, 2006