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The alternative pronunciation of the big-box store Target.

Calling "Target" by the moniker "Tarjay" aims to make the shopping experience seem more upscale than it really is.

If you are always shopping at the big-box store, you may be stigmatized by your friends who shop at Whole Foods or at a mom and pop store.

To prevent this, all you need to do is make the name of the big-box store sound more sophisticated and upscale.

It adds a seemingly French sound to the name, and that sounds impressive, or even extraordinary
Ann: Did you buy that button down shirt from the local store in town?
Bruno: No, I bought it from tarjay...oh-la-la
Ann: Oh, you mean Target?
Bruno: Yeah, but calling it Tarjay sounds fancier, and conceals the fact that i am cheap.
tarjay by g-diggity April 21, 2008
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comical pronunciation for Target, "the fine french import store"
tarjay strives to be as inexpensive as walmart is cheap
tarjay by ranktude November 29, 2012
Related Words

tarjei'd 

the term "to be tarjei'd" was created on the 7th of July after a popular Norwegian actor named Tarjei Sandvik Moe shaved his head and made the world cry

to be "tarjei'd" means you have gone bald or "your wig has been snatched"
Oh wow I can't believe he did that. He tarjei'd me
Wow IVE BEEN TARJEI'D
tarjei'd by idkabutThis July 11, 2017

Tarjei Sandvik Moe 

The most godly person/actor to ever consume cardamom ever. An angel among earthly creatures.
Tarjei Sandvik Moe worked so hard during Skam Season 3
Common name for a norwegian viking, given to newborns with mind-boggingly over-sized penises.
Oh my god! Look at that guy's third leg! He has to be a Tarjei!
The somewhat humorous, accentuated - therefore, more upscale - nomenclature for the mass consumer goods store, Target.
Brittany and Kevin have their wedding registry at Tarjeh.

Tareyton 

A classic premium filter cigarette dating to the late 1950s. Tareyton was a popular brand in the 60's and 70's thanks to its catchy (and grammatically incorrect) advertising line "Us Tareyton smokers would rather fight than switch." Tareyton's filter is unique in that one half is an activated charcoal filter and the other a traditional cotton filter. The brand is still produced today by RJ Reynolds Tobacco.
You know a man is a gentleman if asks for a pack of Tareyton cigarettes because a gentleman can recognize a fine quality smoke. You know someone is a dumbass highschool punk if he asks for Marlboro Lights because he is just following what everyone else does.
Tareyton by Allen C August 10, 2007