a nice phrase skateboard companies use instead of "marketing"

saying it automatically makes someone a kook.
company rep: yeah we're out here spreading the stoke and turning kids onto the sport
realist: yeah you're just taking advantage of impressionable kids and getting them to buy your boards with their parents money
by heartfullofnapalm December 5, 2011
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The act of introducing people to Onewheel by sharing enthusiasm, teaching others to ride, passing along tips and tricks, and helping build the Onewheel community.
I was spreading stoke at the festival by piquing everyone’s interest as I floated past.
by #1Bodega July 30, 2020
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