A commercial while instead of promoting a specific manufacturer's product talks down to the consumer in an attempt to show their product in a more positive light.
by angrily shaking our fists June 1, 2011
Get the smugmercialmug. A commercial that doesn't advertise anything specific but insults your intelligence. Usually has an actor or spokesperson talking up a product or industry that has earned a bad name.
Those "corn sugar" ads are such smugmercials.
by joeyjojoshabadoosr June 4, 2011
Get the smugmercialmug.