sleeper hit

Generally any type of media that is marketed as under the radar, yet is of quality to have been a top tier marketing tool.

"That game is definately a sleeper hit, easily worth my twenty dollars!"

by Senior Twinkles May 25, 2006

Sleeper hit

A type of media that found success years/months/weeks/days after its release.

Duncan Laurence’s Arcade, which is a song, is an example of a sleeper hit. It represented the Netherlands (and also their winning song) at the 2019 Eurovision Song Contest and later went viral on TikTok in 2021.

by thecharacterwannie September 28, 2022