A sizzle reel is a fast paced video that is short and incorporates creativity with sounds and engaging sights to advertise or promote a product, concept or person. The purpose is to capture attention. The meaning of this term has been expanded through popular usage to also mean what is most often called a highlights reel.
Did you catch the sizzle reel for the 2013 America's Cup? It is very exciting!
by Bill gronos November 01, 2013