example in action.
Brian Fantana: about Veronica I'll give this little cookie an hour before we're doing the no-pants dance. Time to musk up.
opens cologne cabinet
Ron Burgundy: Wow. Never ceases to amaze me. What cologne you gonna go with? London Gentleman, or wait. No, no, no. Hold on. Blackbeard's Delight.
Brian Fantana: No, she gets a special cologne... It's called Sex Panther by Odeon. It's illegal in nine countries... Yep, it's made with bits of real panther, so you know it's good.
Ron Burgundy: It's quite pungent.
Brian Fantana: Oh yeah.
Ron Burgundy: It's a formidable scent... It stings the nostrils. In a good way.
Brian Fantana: Yep.
Ron Burgundy: Brian, I'm gonna be honest with you, that smells like pure gasoline.
Brian Fantana: They've done studies, you know. 60% of the time it works, every time.
Ron Burgundy: That doesn't make sense.
Brian Fantana: Well... Let's go see if we can make this little kitty purr.
a used diaper... filled with... Indian food.
a turd covered in burnt hair
It's time to use Sex Panther, the most potent cologne you will ever smell. Oh yeah.
Larry: "Huh? Oh, that chick?"
Jerry: "Yeah. Total SEXPANTHER."
Larry: "...Natasha Martin?"