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When you share some piece of general information from the web, with only a selected set of people.

It could be an article that appeared on The Telegraph and one would think that everyone would have read it - but you still copy the link and send it to a couple of interested friends.

Other people might consider it spam, but your friends perhaps like it!
Martin: Did you read this about Europe .. link

Martina: Nice read! This selective spamming of inboxes is quite useful
by spss_wazupp February 16, 2012