Imagine the worst shit you ever have taken in the entire world, and multiply it by 5. This is rough company. Either wet and sloppy or crunchy corny, it hurts or smells it is just overall horrible. Normally after rough company, you are hungry and your pants fit better. Often during rough company, your back and neck pop.
Person # 1: Dude, Sorry I'm late, I had some rough company.
Person # 2: That sucks man... I had to take a shower after I did that this morning
Person # 1: Really? So... whats for lunch?