The rapid and out-of-control increase in the face value of words used, accompanied by an equal or greater decrease in the real value of those words.
(In 1998 baseline value): "This sausage roll is a bit dry."
(In 2007 after 692% (approx) rhetorical hyperinflation): "This sausage roll - El Rodillo de la Diablo - is a desert of pastry which has sucked my moisture, my bodily essence, indeed my living soul into its dry, barren abyss. Cough."
(In 2007 after 692% (approx) rhetorical hyperinflation): "This sausage roll - El Rodillo de la Diablo - is a desert of pastry which has sucked my moisture, my bodily essence, indeed my living soul into its dry, barren abyss. Cough."
by Keith Ng December 13, 2007