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The practice of trying to behave snarky in advertising in order to appear part of the in crowd and to endear a market.
The psuedosnarky angle used by Motrin in its ad targeting young moms backfired with a Twitter firestorm against the brand.
by Amy Zimmerman November 21, 2008
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Words related to psuedosnarky:

snarky cool hip psuedo-snarky uncool