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An appeal to any decision made solely on that decision's nonconformity or uniqueness, rather than on its sensibility or merit.

Often, the misleading appearance of opportunity given to a choice of candidate, proposal, thing, etc. under consideration just because that choice is different or unprecedented from the standard norm. Hence why it is a portmanteau of opportunity and difference.
Harry and Marge seen oppordiffity in painting their house purple because no one else in the neighborhood had a purple house.

There is ample oppordiffity to growing seaweed in your pool to maintain PH levels.

Critics pointed to the conservative party's nomination of a Sikh woman to run for governor as a sign of oppordiffity, not diversity.
by Granny Nomdeguerre September 20, 2010
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