Top Definition
A viral marketing tactic where misdirection is key. Corporations often simulate user-generated content to manufacture a "must see" phenomenon. Once circulated extensively, the company will reveal itself as the source in an attempt to re-examine the purpose of the video. Often meant to blur the line between art and commerce.
Phil: Holy shit, did you see that video where those guys use cell phones to pop their popcorn???
Ad man:Yes son, that's the just the latest in murketing. Now go visit xxxxxx's website to reward them for exploiting your stupidity.

by Christof3 July 22, 2008
Free Daily Email

Type your email address below to get our free Urban Word of the Day every morning!

Emails are sent from We'll never spam you.