An overzealous customer loyalty to Apple or their products such as the iMac, iPhone, or iPod. from greek melon (apple) and latria (worship) analogous to idolatry. One who engages in melolatry is called a melolator, or iJerk if they are particularly vocal about their distaste for Windows and its users. Not everyone who preferres mac over windows is a melolator, however.
With Apple's slick marketing campaigns and stylish hardware, it's easy to fall into melolatry if you're not careful.
by sambarnes January 2, 2010