Though the action itself may continue indefinitely, the very start of the act is when the subject has been "McGeed."
The term originates from radio "sportscaster" and minor celebrity Chick McGee, whose unnatural and often frightening love for Joe Theismann has caused the famed Redskins quarterback to avoid him at all costs. At all costs.
Gentleman 2: Looks like you've been McGeed, sucka!
Gentleman 1: Nooo! Pat, why?!