To set the trend / leave an impression on others while representing one's true self. Can be used to refer to someone with a great fashion sense, but is more frequently used to describe strange and unique characters from all walks of life. When someone stands out from the crowd with confidence, swagger and unique / bizarre style, that person is making the image.
George: Yo, Dave. What's up with your boy dressing like a wanna-be gangster?
Dave: Chino's rockin' that steez. He's making the image.

John: Yo man... look at that weird homeless dude with the purple hair freestyling for that hot girl.
Mike: Dude is making the image!
by thatdudechino May 30, 2022
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