I work in Software Development. One day, I decided to get attention from my peers by misspelling the word "lunch". A trend quickly developed. From that day forward, everyone began calling lunch "lunck" instead because its more fun. I quickly saw the network effect take place and created www.lunckpicker.com. Now, when people can't decide what to eat for lunck (which happens quite often), they enjoy a daily surprise for lunck in an otherwise uneventful day of writing code.