1.When a person gets disgraced
2. Immense humiliated
A Chinese Exchange student from NAU was on a trip with a student from OSU teaching each other Chinese/English when they came across a word that he (the NAU Student) had not learned. So we came up with this word to describe the meaning of the word he meant to say in English.
Guy 1: Wow you are very ugly and your style of clothing makes me laugh
Guy 2: Awww man, your making me experience Loss Face