Joesouthward is English Slang for a very specific type of person, known as a "chav"; or "roadman."
The joesouthward is an evolution of that, not only introducing chavvish qualities, but being one of the worst people alive. They have terrible management skills, and cannot write or read proper english.
Someone who is addicted to obtaining money and building wealth. A money addict and fanatic. Breadheads often work more than one full-time job, and some even participate in illicit activities to "obtain the bread".