A phenomenon in current popular culture of something being cool because it's not cool... because it is... ... because it's not, and so on. This went dormant briefly after September 11th, but soon returned.
"Why is Johnny wearing corduroy cut-offs and white socks? Is that cool?" "Yes, because of the ironic loop." "What if I wore that?" "Then it would totally NOT be cool."
by ecool July 4, 2009