A marketing method that shifts the consumer's identity from the consumer to a product to get the consumer to buy it and love it.
Identity transference is a way that marketers distort reality by getting potential car buyers to come to feel that they can become the car they want to buy. After they buy it, they feel they are one with it, and happily spend money to maintain it in the best condition (sometimes better than themselves).
by but for January 18, 2021