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i can't believe it's not butterface 

A girl who you think has an unattractive face until you finally see her up close and are pleasantly surprised....
"Joe dude I thought that chick was a fuckin ugly cunt, but she actually had a I can't believe it's not butterface."

I can't believe it's not but-her face. 

When a person has a killer hot body but person's face isn't even good enough to be a butter face.
Ed: She's got a serious body on her but she's got the worst case of but-her face I've ever seen

Dave: Dude, she's got an I can't believe it's not but-her face.

I can't believe it's not butter! 

A butter substitute made of vegetal oils and frequently used as a spread. Sometimes its name is used as a humorous/sarcastic reference to a sub-par substitute to something.
<Eats a piece of toast>
- Just a moment, is it butter?
- No, it is "I can't believe it's not butter!"
- Well, *I* can believe it is not butter.

i can’t belive its not butter 

The fucking stupidest shit u can name a product
I can’t belive its not butter!
Kys

I-can't-believe-it's-not-twitter 

Any one of the multitude of twitter-clones that pop up trying to make a quick buck as a networking site blatantly ripping-off twitter.
Person 1: Dude, sign up to twoggle! It will revolutionize the way you socialize! Haha, that rhymes hurrdurrdehurr...

Person 2: Man, how many times do have to tell you!? I don't partake in that I-can't-believe-it's-not-twitter faggotry no more.

I can't believe it's not butter! 

The exact opposite of a butter face. A girl who has a great face but not a good body.
I diagnosed myself with I can't believe it's not butter! I so need to start working out!