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1.
A male who wears too many Hollister branded articles of clothing. A hollifag will often pop the collar on the shirt he's wearing and possibly wear pre-faded jeans with pre-made holes in them. Hollifags do not care about what is proper or what is reasonable, and they pride themselves in their expensive wardrobes.

The term, hollifag, may also be applied to people who wear excessive amounts of American Eagle, Billabong, Aeropostale, etc. due to the similar styles and attitudes found.
I went clubbing last night but went home early because the hollifags and their excessive shitty cologne put me into a full on rage.
by Testiclon October 15, 2011