1) Used as a come-back when someone is tryng to find an excuse for not doing something that would require little-to-no effort.
2) Similar to that of the placebo effect, these "hard pills" give confidence to someone lacking it (usually an ugly/shy male)
Person 2 : I'm going for a walk...
Person 1: Why don't you take some "Hard Pills" and go for a run?
Male 1: Man shes hot!!
Male 2: Go and talk to her...
Male 1: Nah... shes not my type.
Male 2: Why don't you just suck it up, take some hard pills, and go talk to her.