the act of drinking before going to a bar where the prices are higher
me: hey mike! you goin to the bar with us tonight?

mike: hell yeah!! but i'll be front loading on the way there!!

(credit to MJ)
by Mr Guinness October 26, 2007
(Frontloading) is the practice of some governmental agencies or companies to invite more traffic than they could handle or deliver. In the case of companies it might be a deliberate policy or merely an accidental outcome. If it is deliberate it could be called bait and switch.
Without realizing it the store, not knowing how popular the new Ipod would be was guilty of Frontloading by viture of not having enough supplies at hand to supply demand.
by talbotboy1 October 22, 2010

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