Also creating two different sides that will achieve the same end result of dividing people up which relates to the divide and conquer military strategy.
Marketing focuses on convincing people to buy a product when sales focuses on the best way to sell the product, and so they are essentially work towards the same ends. They are the flip side of the same coin.
Also look up the illusion of choice and good cop bad cop.. Bottom line is think outside the box!
The other seeks advancement of all non-whites, at the cost of being indifferent to the plight of marginalised white folks.