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Noun; an advertisement based on one or more current fads, such as electronics or celebrities. Most frequently used to describe banner ads on websites (including gifs, flash animations, and text ads).
Yeah, that ad for a free iPod ended up taking me to Goatse.cx. Stupid chatroom.

Let's see... Which one is Eminem? Well, black...black...ah ha! White!
by Doug Tammany February 24, 2005