"Eskimo" refers to an individual NA member who is identified as the discrete agent of the initial 12-Step experience in an individual's personal journey of recovery.
The "Eskimo" is that individual who takes such a personal interest in an individual addict that s/he both introduces & is able to lead the addict towards complete engagement with this recovery process (cf. 12th-Step (used as verb)).
By principle NA does not advertise due to "a policy of attraction rather than promotion".
NA's influential growth is about half due to personal networking among addicts- both active and former users.
Membership is a process of exposure during a period of unique stress in the member-addicts' life ('hitting bottom').
Thus the agent who "Carries the Message" successfully to new membership is individually important and personally close; these persons may even be seen as relatively moral or dependable, a role-model of sobriety.
• • My Eskimo met people in a supercool Hollywood NA group through their work in an LA County lockdown rehab.
• • • landlord, passing me a J: "Smoke?"
me: "Ew... No thanx... actually I'm the local Area Secretary in Narcotx Anon."
landlord, turning green: "HOW did you get involved in _that_??"
me: "An eskimo..."
ESKIMO may be derived via the mighty Bob Dylan song, 'Quinn_the_Eskimo' :
"... who changes despair into joy and chaos into rest, and attracts attention from the animals." -Wikipedia