A man who loves the spirit Captain Morgan spiced rum so much that he decided to create an alter-ego Facebook identity to commemorate it, then after a very rocky divorce and several other personal issues decides to turn it into his real Facebook page.
Hey Dave, how come you don't have a regular Facebook page and you disguise yourself as a bottle of rum???
Because I love Captain Morgan, and everyone hates me on my old page. Hence, Elcapitan Morgan