This is a very complex social phenomena that cannot be really put to words very easily. But I will attempt anyways - ehondalization is when somebody does something in a cool and efficient way, and yet has a little bit of self-effacement and modesty to themselves, so that the effect is somewhat funny.
Similar to the Honda company, ehondalization isn't about being flashy or very exciting, but it is about a type of spartan efficiency with a bit of humor injected.
Back in high school, when we were chilling with friends, every now and then we witnessed the very rare and beautiful phenomenon called ehondalization. It happened more often in Chemistry class, when it was combined with titration.