A business or person falsy claiming to be eco-friendly or sustainable because it is a marketable business opportunity.

1. Anything new and trendy, that causes a 'green frenzy,' especially among the eco-celeb set: Leonardo DiCaprio, Sheryl Crow, Al Gore, Jolie/Pitt, etc.

2. Stepping onto the environmental bandwagon, trying to use buzzwords like 'sustainability' and 'eco-friendly.'

trying to impress others by showing how eco friendly you are with the things you use in life.

An up and coming car company which is the basic plan to remodel Chrysler. Pyunsudai Motors is one of the most eco-friendly car companies, and intends eliminate many of the problems proposed by other car companies, while selling durable, and affordable vehicles.

Balancing the Environmental 'eco' and Marketing 'bling' aspects into a common item meeting both needs. Finding the balance can be challenging but rewarding.

Eco from the word Ecology, poser meaning one who tries to fit into a set idea or look for the pure esthetics, not truly believing in what they are doing or pretending to be.

An eco-poser is that person, we all know at least one, who buys all the eco-friendly non-toxic household products, organic local growns, hybrids and other 'green'ery. They really do not 'do' anything to help our earth, they just purchase over priced stuff from companies that try to help. So they wear the hemp and eat the organic, but do they actually take time out of there cell phone lives to give a helping hand? There lies the poser.

Eco from the word Ecology, poser meaning one who tries to fit into a set idea or look for the pure esthetics, not truly believing in what they are doing or pretending to be.

An eco-poser is that person, we all know at least one, who buys all the eco-friendly non-toxic household products, organic local growns, hybrids and other 'green'ery. They really do not 'do' anything to help our earth, they just purchase over priced stuff from companies that try to help. So they wear the hemp and eat the organic, but do they actually take time out of there cell phone lives to give a helping hand? There lies the poser.