Designates the approximate point in time at which work begins in earnest; employee motivation is frequently observed to be "dead" before the deadline draws near.
"Christ, it's the nearly deadline already?! Hey Pete, put down the controller my friend - it's time that we looked at these shuttle schematics."
The point at which work should held until, and then handed over to others all in one go.
"Shall we pass the orders to traffic and comm prod?"
"nah, deadline isn't till 5pm"