look up any word, like ratchet:
Meeting the expectations of the customers and giving them more than what they expected.

BUY 1 GET 1 FREE....so on..
by azhar February 16, 2005
Listening to your customer's issue with empathy and then with knowledge, assisting your customer to a satisfactory resolution for her/him and the company you represent in a postive and friendly fashion.
Customer care is a concept of how to treat a customer no matter what the issue. Treat the person as you yourself would like to be treated.
by Linda N. February 12, 2007