look up any word, like fleek:
 
1.
A staged or contrived "controversy", usually to the end of manipulating the mainstream media for publicity. MTV is often involved.
"Janet Jackson's 'wardrobe malfunction' was the archetypal contriversy."

"Kanye West is the king of the contriversy, and has parlayed it into a career."
by velvet rut September 17, 2009