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the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. The word "cold" is sometimes thought of as being used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person. It is pretty much another word of telemarketing
I hate when those people from overseas are cold calling me to sell me insurance that I already have.
by primetangent April 23, 2008