Another word, or a slang term used by punks to describe snooty, preppy, designer-label clad people. People who wear designer brands such as but not limited to: Lacoste, Abercrombie and Fitch, Hollister, Tommy Hilfiger, FCUK, Chanel, Guess? etc. They usually have a holier than thou approach to life and stick to their cliques as they are afraid of anything different.
How to say it: choch-ee
God, that girl is such a cochie. She really needs a reality check.
Hell no, I'm no cochie, these jeans are vintage.
Why would I ever date him, I'm not into cochies.
Hepcat used to be a chochie, until she saw the err of her ways.