look up any word, like ratchet:
 
1.
An eyecatching link on a website which encourages people to read on. It is often paid for by the advertiser ("Paid" click bait) or generates income based on the number of clicks.
This is not news, really. It’s click bait, the stuff pageviews are made of.

OR

This is the worst article I've ever read, clearly from a massive Microsoft hater or paid by Apple/Google. It's just paid FUD clickbait, wouldn't expect any better of news.com.au. Source: Whirlpool Forum 21 Oct 2012.
by John Prior October 30, 2012
 
2.
When a news article or link has a provocative title in order to get you to click on it.
Even though it's actually total sensationalism bullshit.
TITLE
'President Obama loves KKK!?'

"Hey what the fuck, Deshaun you see this shit?"
"Ahah man, that shit's just click-bait!"
*click*
"Obama loves the Krispey Kreme's new special item, 'Krispey Glazed Bear Claws.'"
by John Nostalgia August 02, 2014