Top Definition
The falling in popularity of a brand because its traditional clientele age and younger generations do not replace the steady attrition of older customers.
"Lucky Strikes" once held a capstone on the American cigarette market, but eventually fell victim to buickization as the young smoking public embraced the mores of counterculture embodied by "Marlboro" and "Virginia Slims."
#popularity #brand recognition #buickisation #tank #buick #old growth
by Mr. Struzinski August 26, 2006
6 Words related to buickization
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