Non-pro extreme sport equipment & gear hook up. All the products are given to the non-pro athlete free of cost in exchange for good sporting performance and good attitude.
Manufacturer, sales rep, or local shop says to you, “You're good on the mountain or at the stake park, here is a free board. If you keep it up and aren't an a** to others I'll give you more free gear.”
"Yo man, you rip, want a bro-form?"