See also label whore, brand slave
Noun: a person who is not sponsored by a company, yet still feels the need to represent the brand as an personal statement
Many times this deals with sports clothing (Nike, Adidas, Puma, etc.) or motorsports brands (Redbull, Metal Mulisha, Rockstar)
Kevin: Yes, but I'm a proud brand whore, I represent
Tom: Whatever, you're an idiot
Kevin: Don't care, fuck you
Roy: Why do you have a Monster Energy sticker that takes up the whole rear window on your truck? Are you one of their sponsored athletes?
Nevin: Nope, I just want people to know that I like Monster, and I also want to be associated with the Monster Energy crowd.
Roy: Whatever, you're an idiot
Nevin: Don't care, fuck you
Nick: *Sarcastically* dude nice matching Nike tracksuit with matching shoes, socks, headband, and hat.
Devin: Yep, I'm a brand whore, and I don't mind
Nick: Whatever, you're an idiot
Devin: Don't care, fuck you
Also can be seen wearing two pairs of socks, of two colors, with one Nike logo above the first sock on each leg.
Not to be confused with wannabe rappers which wear a single colored or patterned jacket that matches their hat color or sock color.
The first of the two words is a literal first-hand memory from overhearing brand whores.
Randy: "Nice man! I am too! I bought a new hat last week, but I traded it for some socks from my friend."
Sam: "Must have been the new ones, I'm getting a jacket next week, my parents are buying it for me because I fucking told them to."
Randy: "Cool, my sister just got a new pair of Nikes yesterday to, and I got some new sandals."
Most Whores will group with others to reaffirm their so called "rich club" that apparently is better than everyone else. They also criticize those not in the group to make themselves feel powerful, and will call backup when refuted by such an individual in effort to overwhelm him. Sigh brand whores