A website that uses a boomerang business model generates advertising revenue proportional to user traffic, then returns a portion of the profits to its users to patronize their ongoing support.
by Roland Eavey August 10, 2006
A business model in which all profits from a good or service are returned to the consumers that generated them, with only compensation for operating costs extracted by the provider of the good or service.
A website based on a boomerang business model generates advertising revenue proportional to user traffic, then returns its profits to its users, keeping only the portion of advertising revenue equal to operating costs.
by Roland Eavey August 9, 2006