Blogrock defines a type of music that features heavily in the music blogging world. Music blogs have taken off in the past few years, and many acts can consider their success to be, in part, due to a music blog taking an interest in them. Bands such as Beirut, Voxtrot and Clap Your Hands Say Yeah have been mentioned heavily in the blogosphere and so could be considered blogrock. Websites such as Pitchfork, Stereogum and Hype Machine can claim particular credit for fanning the fire.
Geoff: "Hey man have you heard the new Kanye West track? I hear he raps over PB&J's 'Young Folks?"
Sam: "No I haven't -is it any good?"
Geoff: "I didn't like it much, but Pitchfork gave it 8.5/10, so I guess it must be"
John: "My God I LOVE this video, what's it called?"
Jane: "Yeah I saw that last night on 'The Daily Growl', and then 'Stereogum', and then 'Good Weather For Airstrikes' - I think it's called 'Thou Shalt Always Kill' and its by these two British guys."
John: "Oh yeah. I think I'll download it from Hype Machine tonight"
These are two examples of musical blogrock.